Wild Turkey
More than Merch
Wild Turkey adorers don’t just drink Wild Turkey, they wear it, share it and swear by it. So when the Wild Turkey brand team wanted to create a range of exclusive merchandise, they turned to Upstairs Yellow, to not just make the merch, but to build and manage a whole new e-commerce site! Beginning with a product trend analysis, we narrowed down a long list of products and strategically sourced those that were high quality, highly customisable and most importantly, on brand.
The range consisted of premium quality wearables, home bar essentials and limited edition collectables. Working concurrently with multiple manufacturers meant special attention and precise coordination was needed to ensure the Wild Turkey brand aesthetic was consistent across the collection.
We took care of every step of the process on behalf of Wild Turkey, including the graphic design, copywriting and photography on the website, through to inventory storage and reporting, order fulfillment and logistics.
As recognition of the quality products Upstairs Yellow made available for their Australian fans, Wild Turkey USA has chosen to stock many items from our premium range at their visitor centre in Kentucky.
