Based in Melbourne, with trusted connections across the globe, we collaborate, ideate and create exceptional branded products and experiences for the world’s leading drinks companies.

Inside every spirit, wine and beer bottle is a brand story, bursting to be released. Stories not just about how it’s crafted, or how it tastes, but how it connects with audiences.

So let’s pop the cork, twist the top and pour these stories out. Create them, shape them and take them from top of shelf to top-of-mind. With attention to detail and an obsession for quality, Upstairs Yellow crafts branded products and experiences that are outside the box, above the ordinary and… beyond the bottle.

We’re a proudly independent, highly experienced team who understand that a brand is more than a logo on a coaster — it’s a story, an experience and a feeling felt beyond the bottle, and far from a bar.