Diageo
A whisky journey, far from the familiar.
Stories of Scotch Whisky can’t be told on a shelf. They’re best told around a table, where you have more time to talk, and taste the intricacies of the world’s finest whiskies. So when Diageo engaged Upstairs Yellow to arm their trade team and ambassadors with more than a sales pitch, we set about crafting the ultimate Scotch Whisky sensory kit.
From design to delivery we produced an educational taste trail through Diageo’s portfolio of premium scotch whiskies, beautifully presented in a wide-aperture bag made of canvas and leather. Lined with soft-touch durable Alcantara, the bag featured padded internal pockets to ensure the safe carry of its high end contents.
Opening the bag, you opened a world far from the familiar, that included new make and aged whiskies in custom labelled bottles, as well as samples of grains, peat, peated barley and gris. There was also a genuine oak stave and four Glencairn tasting glasses housed within a custom made anodized aluminium box.
Completing the kit were a pocket sized leather notebook as well as a leather wallet that housed location maps of the Scottish whiskey regions and distillery locations.
Limited to a run of just 100 units, our ultimate Scotch Whisky sensory kit was highly sought after and regarded by Diageo as best in class.
