Bundaberg Rum

When it’s called ‘The Beast of Bundy’, you know it’s going to be big. Our job was to make it beautiful. A 4.5L bottle of Bundaberg Select Vat is hard to miss, and even harder to pour. To educate consumers about the extra craft that goes into making this premium rum — and the extra four years it spends in the vat — we created a physical representation of an actual Bundaberg Distilling Co. vat which cleverly functioned as a pouring cradle.

The team at Upstairs Yellow poured our hearts and craft into the project to deliver something that wasn’t just unmistakably on brand, it was unmissable on shelf.

‘Beast Of Bundy’ artwork created in collaboration with Leo Burnett, Sydney.