Campari Negroni
One part stunning. Two parts striking
There’s no Negroni without Campari. Sure, the gin and vermouth pay their parts, but really, they’re just support roles to Italy’s famous bittersweet red aperitif. With Negroni Week approaching, we were tasked by the Campari Group to play our part, and create some Iconic, visually stunning branded tools to help selected bartenders get into the spirit of things.
Knowing bartenders take pride in their craft meant the tools we made for them had to be of the highest calibre. At the forefront of our kits were solid Brass Ice Embossers individually CNC machined from a solid block of brass and presented on an milled aluminium tray and complemented with brass plated tongs.
The Negroni flavour flowed through the bar with stunning slimline neon-look signs. Crafted from clear acrylic with seamless joins, these low-voltage LED signs added a sophistication to the bar area and are still sitting proudly in approved venues months after Negroni Week.
Wanting to add some intrigue to the experience, we also created a unique Negroni Cocktail Counter. After each Negroni was made, bartenders simply pushed a button and patrons could watch the night’s Negroni tally tick up in stunning fashion. Lightweight and safe in its design the portable counter included a 24-hour back-up power for easy operation at unpowered events.
Completing the branded experience was a 3Ltr Barrel constructed from American Oak used to age Negronis within venue. Featuring no internal bladder and crafted without glues or screws, the barrel came with an easy-pour solid brass tap and Campari’s iconic red contrasting highlight and branding laser engraved into the face and side stave.
From concept ideation, product design and engineering, through to testing, manufacturing and fulfilment, our stunning bartender’s tools gave Campari Group the best seat at the bar during Negroni week.
