Campari Rare

The first and most important thing we put into any gift box… is some thought. And when that gift box was for the launch of Campari’s new super-premium RARE portfolio, we needed to think creatively, and quickly.

With the exclusive launch event taking place on a luxury boat cruising Sydney harbour, we set course creating a gift box worthy of the occasion. With time against us, we designed, sourced, crafted and delivered something bespoke and beautiful, in just four weeks.

Premium bottles were sourced and paired with quality lids, then hand labeled, each one letterpress embossed with a copper foil. We then filled each bottle and kitted them into boxes that were hand assembled and wrapped in Melbourne by professional bookbinders utilising fine Italian papers. Accompanying the RARE bottles was a stunning hardcover portfolio presentation booklet and a rose gold lapel pin.

More than your average swag bag, these stunning gift boxes were a unique answer to a rare challenge.